Ad Directory, by Business Goal: Purpose Driven
Purpose-driven products are created by for-profit companies specifically to address a societal problem, while also generating a profit.
Clorox 'Green Works' Products: "Dishwashing Liquid"
Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a dishwashing liquid made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.
Clorox 'Green Works' Products: "Laundry Detergent"
Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a laundry detergent made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.
Clorox 'Green Works' Products: "Wipes"
Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including wipes which are compostable. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and sold in packages that can be recycled.
Nike 'Lace Up. Save Lives.'
This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.