Purpose-driven products are created by for-profit companies specifically to address a societal problem, while also generating a profit.

Bombas Socks: '1 Pair Purchased = 1 Pair Donated'

2018/12/17 0

For each pair of socks purchased, Bombas donates a pair of socks to the homeless. In its first nine months of operations, Bombas sold $450,000 of socks online via word-of-mouth alone. Bombas sold and donated its one millionth pair of socks within 2.5 years of start-up.

Clorox 'Green Works' Products: "Dishwashing Liquid"

2018/12/17 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a dishwashing liquid made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.

Clorox 'Green Works' Products: "Laundry Detergent"

2018/12/17 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including a laundry detergent made primarily from natural, plant-based ingredients. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and packaged in bottles that can be recycled.

Clorox 'Green Works' Products: "Wipes"

2018/12/17 0

Clorox — best known for its conventional bleach — launched the Green Works brand of eco-friendly products, including wipes which are compostable. Green Works products are formulated to be: biodegradable, made from renewable resources, non-allergenic, not tested on animals, and sold in packages that can be recycled.

Nike 'Lace Up. Save Lives.'

2018/12/17 0

This NIKE (PRODUCT)RED partnership ad to fight AIDS in Africa features celebrity athletes using the designer NIKE(RED) laces in creative ways. 100% of the profits from the sales of NIKE(RED) laces going to The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds: medication for those living with HIV, and soccer-based community initiatives which teach AIDS prevention.

SPC #MyFamilyCan Campaign: Introduction

2018/12/17 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.

SPC's Ardmona #BuyHomeGrown Ad

2018/12/17 0

Nostalgic B-roll of Australian family farms is the background for a stirring reading of Australia’s national anthem. The anthem is followed by a close-up of cans of Ardmona diced tomatoes. The can labels feature a photo of Aussie farmers who produced the tomatoes.

TOMS 'One Day Without Shoes'

2018/12/17 0

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.