KFC 'Add Hope' Campaign: "Thank You"

2019/09/15 0

KFC launched this Add Hope video to coincide with 2015’s World Hunger Month. The video reviews progress (meals for 100,000 children every day), thanks customers, and then pivots to asking for additional in-store donations.

KFC 'Add Hope' Campaign: "The Story of Hope"

2019/09/15 0

KFC’s Story of Hope commercial features drawings by some of the 100,000 children that the initiative feeds. The ad shows how an undernourished child’s drawing becomes more detailed and colorful when the child is fed by an Add Hope bowl.

Microsoft #MakeWhatsNext

2019/09/15 0

Microsoft’s #MakeWhatsNext campaign, timed to coincide with International Women’s Day, celebrates women inventors, how they’ve changed the world, and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

Pantene 'Sorry, Not Sorry'

2019/09/15 0

“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted ‘strong is beautiful’ brand personality.

Pantene 'Labels Against Women'

2019/09/15 0

In this Pantene digital ad, men and women exhibit the same behaviors but are labeled differently, exposing a gender bias double-standard.

SPC #MyFamilyCan Campaign: Introduction

2019/09/15 0

SPC’s #MyFamilyCan campaign urges Australians to #BuyHomeGrown. In this introductory ad, Australia’s largest fruit processor announces that its SPC and Ardmona brands will switch to labels which feature photos of Aussie farmers who grow the food.

Yellow Pages 'Shop the Neighbourhood' Campaign

2019/09/15 0

Yellow Pages’ evolving ‘Shop the Neighbourhood’ campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.