Welcome to CauseMarketing.com
CauseMarketing.com features cause marketing case studies, the cause advertising gallery, curated CSR research, and a showcase of CSR earned media — with analysis by Michael Organ.
Cause Marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. Or, more colloquially, Cause Marketing is defined as doing well by doing good. These definitions reflect CauseMarketing.com’s focus: We view cause marketing from the perspective of marketing executives and directors of corporate social responsibility at for-profit companies.
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Cause Marketing Redefined

Becel 'Love Letters' Case Study

Saltwater Brewery 'Edible Six Pack Rings' Case Study

Microsoft #MakeWhatsNext Case Study

OPSM 'Penny the Pirate' Case Study

Prudential 'Race for Retirement' Case Study

Cause Marketing Insights: Direct Benefits

Castrol 'Vuvuliser' Case Study

SKINS 'Official Non-Sponsor of FIFA' Case Study

Canadian Tire #ShovelItForward Case Study

Pantene 'Labels Against Women' Case Study

American Greetings #ThankList Case Study

CVS Health 'The Last Pack' Case Study

CVS Pharmacy 'The Last Pack' Campaign Results

Boost Mobile 'Boost Your Voice' Case Study
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