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Benefit Reinforcement via #GoodDeeds Couponing
“All Coupons Save Money. Naked Juice Coupons Do Good Deeds.” Have you noticed the #gooddeeds “promoted tweet” from Naked Juice, the popular producer of natural fruit drinks that co ...
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Western Union: “Transferring Love Back Home”
What sounds bigger? Western Union will donate 31,000 books to help educate children in China. Western Union will fund 31 libraries of 1,000 books, which will help educate children ...
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McAudacity: Fish McBites CSR
Give McDonald's credit, at least for audacity, for courting goodwill by positioning Fish McBites as an example of McDonald's Corporate Social Responsibility. Yet, the “sharable siz ...
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Does The NHL Need Cause Marketing Now More Than Ever?
The NHL is in brand recovery mode as team owners and coaches vow to do everything they can to win back the trust of fans who are upset over a lengthy lockout caused by a labor disp ...
