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Strategic Philanthropy: Crowdsourcing Grantee Selection
Here’s how Chase got enormous credit for its Community Giving grants... CONSUMER PARTICIPATION IN GRANT AWARDS Chase Community Giving: You Decide What Matters was launched on Faceb ...
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Benefit Reinforcement via #GoodDeeds Couponing
“All Coupons Save Money. Naked Juice Coupons Do Good Deeds.” Have you noticed the #gooddeeds “promoted tweet” from Naked Juice, the popular producer of natural fruit drinks that co ...
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Western Union: “Transferring Love Back Home”
What sounds bigger? Western Union will donate 31,000 books to help educate children in China. Western Union will fund 31 libraries of 1,000 books, which will help educate children ...
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McAudacity: Fish McBites CSR
Give McDonald's credit, at least for audacity, for courting goodwill by positioning Fish McBites as an example of McDonald's Corporate Social Responsibility. Yet, the “sharable siz ...
